Influencer marketing tools
Influencer marketing tools in one workspace
The influencer marketing tools a brand needs are search, outreach, gifting, contracts, tracking codes, sales attribution and creator payouts. MicroInfluencer puts all of them in one workspace, so creator data moves from step to step without spreadsheets, copy and paste or separate logins.
- Seven jobs that usually take seven separate tools
- One creator record shared by every step
- Published prices and self-serve checkout
The usual stack
Seven tools and a spreadsheet holding them together
Ask a brand how it runs creators and the answer is usually a list. A search tool or a lot of scrolling. A shared inbox. An e-sign service for contracts. A form and a spreadsheet for addresses. A link shortener. The store discount settings. A payments account for fees. And one master spreadsheet that tries to keep the creator names consistent across all of them.
Every tool in that list may be good at its job. The trouble is the gaps between them. Each time a creator moves from one step to the next, someone copies a handle, an email, a rate or an address into another system, and each copy is a chance to get it wrong.
Search
186 unlocked
of 300
Outreach
94 contacted
31 replies
Contracts
14 signed
2 waiting
Gifting
12 delivered
3 in transit
Tracking
11 posts live
27 codes active
Payouts
$2,460 paid
4 to approve
Each module reads and writes the same creator record, so a reply, a signature or a delivered parcel updates everywhere at once.
Tool by tool
Which separate tool each module replaces
| Job | Typical separate tool | MicroInfluencer module | Plan |
|---|---|---|---|
| Find creators | Creator database or manual scrolling | Search with audience filters and fit score | All plans |
| Contact creators | Email client and templates | Outreach sequences and shared inbox | All plans |
| Brief and applications | Documents and forms | Brief builder and applications inbox | All plans |
| Ship product | Address form and spreadsheet | Gifting with address collection and status | All plans |
| Codes and links | Store settings and link shortener | Unique code and link per creator | All plans |
| Pay creators | Separate payments account | Payouts on approval | All plans |
| Contracts | E-sign service | E-sign creator agreements | Growth and Agency |
| Sales attribution | Spreadsheet exports from the store | Shopify and WooCommerce order sync | Growth and Agency |
| Relationship history | Sales CRM with custom fields | Influencer CRM with pipelines | Growth and Agency |
Two modules are worth a closer look because they save the most hours. The influencer outreach tool runs sequences that stop when a creator replies, and the influencer gifting platform sets post deadlines from the delivery date.
How to choose
Six questions to ask any influencer marketing tool
-
01
Can I see the price before talking to anyone
If a tool hides its price behind a call, expect a long sales cycle and an annual contract. MicroInfluencer publishes every plan and limit.
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02
Where does the creator data come from
Scraped data goes stale and ignores creator consent. Ask for official platform data and an opt-out process creators can use.
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03
Does it measure sales or only engagement
Engagement reports are easy. Order attribution per creator is what tells you where to spend next month.
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04
What happens between steps
Check whether a reply, a signature or a delivery updates the creator automatically, or whether you copy it by hand.
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05
How are creators paid
Paying from the same place you approve work avoids double payments and keeps a record for finance.
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06
Does it fit the size of creator you work with
Tools built for celebrity deals are heavy for fifty small creators. Look for volume features such as sequences and bulk shipping.
One workspace
What changes when the tools share one record
With one creator record, the questions that used to need three tabs have one answer. Has she replied. Did the parcel arrive. Is the post live. Did anyone use the code. Has she been paid. All of it sits on one card.
Reporting stops being a monthly project. Revenue, cost per sale and ROAS per creator update as orders come in on Growth and Agency, and the ranking shows who deserves the next brief.
If you are comparing full suites rather than single tools, the influencer marketing software page covers plans side by side. Prices start at 49 USD a month billed yearly on the pricing page.
FAQ
Influencer marketing tools questions
Replace your influencer tool stack with one workspace
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