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MicroInfluencer

Influencer gifting platform

The influencer gifting platform that tracks every box

An influencer gifting platform sends free product to creators and tracks what happens next. MicroInfluencer collects each creator address securely, records every shipment and delivery, sets the post deadline from the delivery date and links each gifted box to the posts and sales it produced.

  • Creators enter their address once, stored encrypted
  • Shipment and delivery status for every box
  • A code and link per creator, so gifts connect to sales
Find My Creators See pricing
Team packing product gift boxes for creators in a small warehouse

Shipments

Every box with a status and a deadline

Gifting shipments Example

  • @sample.wellness02

    Delivered

    Gift plus Reel

    Post due
    Oct 19
    Code uses
    38

  • @sample.food03

    Posted

    Gift only

    Post due
    Done
    Code uses
    22

  • @sample.home05

    In transit

    Gift plus $90

    Post due
    After delivery
    Code uses
    0

  • @sample.food08

    Address requested

    Gift only

    Post due
    After delivery
    Code uses
    0

  • @sample.wellness01

    Delivered

    Gift plus 15% commission

    Post due
    Oct 21
    Code uses
    9
Gifting shipments

Gifting looks simple until you do it at scale. Twenty creators means twenty address requests, twenty parcels, twenty tracking numbers and twenty posts to chase. Without one place to see it, boxes go missing, creators get chased for posts before the parcel arrives, and nobody can say which gifts paid off.

The MicroInfluencer gifting tool keeps the whole round in one table. Address requested, shipped, in transit, delivered, posted. The post deadline is set from the delivery date, so a slow courier never turns into an awkward message to a creator who has not received anything yet.

One gifting round

How a gifting campaign runs from shortlist to post

  1. 01

    Pick creators

    Choose creators whose audience matches your buyer. Small creators are often happy with product alone if it fits their content.

  2. 02

    Make the offer

    Say clearly whether it is a gift with no obligation, a gift plus a post, or a gift plus a fee or commission.

  3. 03

    Collect addresses

    Creators who accept fill in a secure address form. You never ask for an address in a direct message.

  4. 04

    Ship and record

    Pack from your stock, add carrier and tracking number, and the status updates until delivery.

  5. 05

    Follow the post

    The deadline starts on delivery. Posts sync to the creator card, and codes and links show what they sold.

Seeding or paid gifting

Choose the kind of gift for each creator

Not every gift should come with the same expectations. Being clear up front gets more posts and fewer uncomfortable follow ups.

Types of influencer gifting compared
Pure seeding Gift plus agreed post Gift plus fee or commission
Creator obligation None One agreed post or video Agreed deliverables in a contract
Best follower band 1k to 10k 1k to 30k 10k to 100k
Post rate Lower, but posts feel genuine High Highest
Content rights Ask afterwards Agree in the offer Written into the agreement
Cost per creator Product and shipping Product and shipping Product, shipping and fee
Good for Launches and wide awareness Steady content at low cost Proven creators and key dates

Gifts that pay back

Connect every box to the orders it brings in

The cost of a gifting round is easy to calculate: product, packaging and postage per creator. The return is the part most brands never measure. A unique discount code and tracked link for each gifted creator turns every box into a line with a result.

On Growth and Agency, orders from Shopify and WooCommerce are matched to each code and link automatically. The Shopify influencer marketing page explains how the store connection works, and influencer tracking covers posts, clicks and attributed revenue.

After a round or two, the pattern is obvious. Some creators post and sell on product alone. Those are the people to send the next launch to first, and perhaps to offer a commission so they keep going.

Apparel store owner packing an online order next to an open laptop
Pack from your own stock and record the tracking number on the creator card.

Included in every plan

Gifting comes with the base plan

Creators per campaign

15

Starter, 75 on Growth

Active campaigns

1

Starter, 5 on Growth

Codes and links

Each creator

on every plan

Starter, billed yearly

$49

per month, 99 USD monthly

Address collection, shipment tracking, codes and links are part of Starter. Order sync and revenue per creator come with Growth. Compare every plan on the pricing page.

FAQ

Influencer gifting questions

It is sending free product to creators so they can try it and, ideally, post about it. Some gifting is pure seeding with no obligation, and some is a gift plus an agreed post. MicroInfluencer supports both and records which is which.

Through a secure form linked from the campaign. The address is stored encrypted, shown only to the people in your workspace who ship, and never sent through direct messages or email threads.

Every gifted creator gets a unique discount code and tracked link. Posts sync from the platform, and on Growth and Agency orders from Shopify or WooCommerce are matched to the creator, so each box has a result.

Gift only works well for creators with 1k to 10k followers and products they genuinely want. Larger micro creators usually expect product plus a fee or a commission. You can mix both in one campaign.

You ship from your own stock with your usual carrier. The platform gives you the address list, records carrier and tracking number, and follows delivery so deadlines start at the right time.

Keep exploring

Send your next gifting round with every box tracked

Find creators who fit your product, then collect addresses and ship from one campaign.

Find My Creators
Find My Creators