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MicroInfluencer

Influencer tracking tools

Influencer tracking tools that follow the money

Influencer tracking tools follow each creator from post to purchase: views, clicks, discount code uses and attributed orders. MicroInfluencer tracks posts on Instagram, TikTok and YouTube, matches store orders to creator codes and links, and reports revenue, cost per sale and ROAS per creator.

  • Posts and stats synced from official platform data
  • Unique code and tracked link for every creator
  • Revenue, cost per sale and ROAS in one ranking
Find My Creators See pricing
Revenue by creator Example

Revenue

$21,940

Cost per sale

$7.80

ROAS

5.4x

  • @sample.outdoors01 $6,120
  • @sample.food01 $4,870
  • @sample.fitness01 $3,990
  • @sample.home01 $2,310
  • @sample.skincare01 $1,480
  • @sample.outdoors03 $620
Revenue by creator

From post to purchase

Likes are where tracking starts and orders are where it ends

Most influencer reports stop at the top of the funnel. They list views, likes and comments, add an estimated reach figure and call it a result. That tells you which creator made the prettiest post. It does not tell you which one paid for itself.

Real tracking follows the whole path. The post goes live and its stats sync. People click the tracked link or remember the code. Some of them buy. MicroInfluencer records each step against the creator who started it, so the report ends with revenue and cost per sale, not with applause.

The result is a ranking you can act on. Book the top of the list again, renegotiate the middle, and drop the bottom. Lookalikes of the top sellers, found through influencer discovery, fill the gaps.

Store owner checking orders on a tablet beside shipped parcels
Orders arrive in the store and appear next to the creator who drove them.

The tracking funnel

Six steps recorded for every creator

  1. 01

    Posted

    The post or video link is detected and checked against the deadline.

  2. 02

    Seen

    Views, likes, comments and saves sync from official platform data.

  3. 03

    Clicked

    The tracked link counts visits, with repeat clicks from one device counted once.

  4. 04

    Code used

    Orders with the creator code are matched even without a click.

  5. 05

    Bought

    Order value comes from the store, net of the discount.

  6. 06

    Ranked

    Revenue, cost per sale and ROAS update the creator ranking.

Metrics glossary

What each number means and where it comes from

Influencer tracking metrics
Metric What it means Source
Views How many times the post or video was played or shown Official platform data
Engagement Likes, comments, shares and saves relative to followers Official platform data
Clicks Visits through the creator tracked link MicroInfluencer link tracking
Code uses Orders that used the creator discount code Your store order sync
Attributed revenue Order value credited to the creator, after discount Your store order sync
Creator cost Fee, commission, product value and shipping you record Campaign and payout records
Cost per sale Creator cost divided by attributed orders Calculated
ROAS Attributed revenue divided by creator cost Calculated

Order sync works with Shopify and WooCommerce. The Shopify influencer marketing page shows how codes and links work together so fewer sales go uncounted.

Fair attribution

Rules that keep the numbers honest

Founder planning a marketing budget at a laptop in a shop back office
Cost per sale makes budget decisions simple for a small team.
  • Every order is credited once. If an order has both a code and a link click, the code wins.
  • Revenue is counted after the discount, so a generous code does not inflate the result.
  • Refunded orders come off the creator total when the store reports the refund.
  • Code spikes without clicks are flagged as a possible leak to coupon sites.
  • Creator cost includes product value and shipping, not only the fee, so gifting is measured fairly.

Results flow into each creator record, so the influencer CRM always shows revenue and cost per sale for past collaborations. Post tracking, codes and links are on every plan, while order sync and the ROI ranking come with Growth at 199 USD a month billed yearly. See the pricing page for every limit.

FAQ

Influencer tracking questions

Track whether the post went live, how many people saw it, how many clicked, how many used the code and how much revenue followed. Views alone tell you about reach. Orders and cost per sale tell you whether to book the creator again.

Each creator has a unique discount code and a tracked link. When a Shopify or WooCommerce order uses the code or arrives through the link, it is credited to that creator. If both apply, the code wins, and every order counts only once.

Post tracking, codes and links are on every brand plan. Order sync with Shopify and WooCommerce, sales attribution and the creator ROI ranking come with Growth and Agency.

No. Post links and public stats sync from official platform data, and creators who connect their accounts share deeper stats such as reach. Screenshots are only a fallback for content that cannot be read automatically.

Orders using the code are still recorded, but a spike in code orders without matching clicks is flagged on the creator row, so you can decide whether to retire the code and issue a new one.

Keep exploring

Track every creator from post to purchase

Start with your product and country. See matching creators, then give each one a code and link.

Find My Creators
Find My Creators