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MicroInfluencer

Influencer CRM

An influencer CRM that remembers every creator

An influencer CRM keeps a record of every creator you work with: conversations, rates, contracts, posts and the sales they drove. MicroInfluencer gives each creator one timeline with pipelines, notes and results, so your team always knows who to book again and at what price.

  • One timeline per creator across every campaign
  • Pipelines, tags and notes shared by the whole team
  • Revenue and cost per sale next to each relationship
Find My Creators See pricing
Partnerships manager writing an outreach message on a laptop at a cafe table

A creator record

Everything about one creator on one screen

Creator record Example

Campaigns

3

Last rate

$240

Revenue

$7,860

Cost per sale

$4.10

Rebook Fast replies Skincare UK audience
  • Sep 18 Payout sent for Reel and two stories
  • Sep 11 Post approved, code GLOWPRIYA used 61 times
  • Sep 02 Parcel delivered, deadline set to Sep 12
  • Aug 27 Agreement signed, usage rights 90 days
  • Aug 25 Note from Tom, prefers morning shoots, asks for scripts early
Creator record

The value of a creator program grows with memory. The fourth time you book a creator, you should already know what they charge, how quickly they reply, whether they deliver on time and how much they sold last time. In most teams that memory lives in one person and leaves when they do.

The MicroInfluencer CRM writes it down automatically. Every message, offer, agreement, shipment, post and payout lands on the creator timeline as it happens, with notes from your team in between.

You never type a result into it. Posts sync from the platform, and on Growth and Agency orders from your store are matched to each creator code and link.

Pipelines

Organise creators by where the relationship stands

Campaign boards show where a creator is in one campaign. CRM pipelines show where the relationship is overall. A typical setup has stages such as prospect, first collaboration, proven, ambassador and paused. A creator moves to proven after a campaign with good results, and to ambassador when you agree an ongoing deal.

Tags add the detail pipelines cannot hold: content style, languages, product lines they suit, or a warning such as late delivery. Saved views combine both, for example every proven creator with a UK audience who has not posted for you in sixty days.

  • Prospects you unlocked but have not contacted yet
  • First collaborations still waiting for results
  • Proven creators with revenue and cost per sale on record
  • Ambassadors on recurring briefs and monthly payouts
  • Paused creators with the reason written down

Sales CRM or influencer CRM

Why a generic CRM struggles with creators

Generic CRM compared with an influencer CRM
Generic sales CRM MicroInfluencer influencer CRM
Record type Lead or company Creator with platform accounts
Audience data Custom fields you fill in Followers, engagement and audience from platform data
Deals Opportunity amount Fee, product, commission and usage rights
Activity Emails and calls Outreach, contracts, shipments, posts and payouts
Results Closed won or lost Posts, clicks, orders, revenue and cost per sale
Opt-outs Per list Platform wide suppression, honoured automatically

The CRM sits on top of campaigns, so nothing needs importing. Each campaign you run on the campaign board adds its creators and results to their records.

Rebooking

Decide who to book again with numbers

Two people comparing proposals and a spreadsheet at a wooden table
Comparing past rates and results takes minutes when they sit in one record.

The most profitable creator is often not the one with the best looking post. It is the one who sold forty orders on a 150 USD fee and replied within a day. The CRM sorts your roster by revenue, cost per sale and ROAS, so rebooking decisions come from results rather than impressions.

Rates change too. Seeing every past fee on the timeline makes renegotiation fair and quick, and it stops a creator from being paid three different amounts by three people on your team.

The CRM with pipelines and notes is part of Growth and Agency. If several people manage creators, the influencer management platform page covers seats, roles and approvals. Plan details are on the pricing page.

FAQ

Influencer CRM questions

It is a customer relationship tool built for creators instead of sales leads. It stores contact history, rates, contracts, shipments, posts and results per creator, and organises them in pipelines so a team can manage many relationships at once.

A sales CRM does not know what a post, a discount code, a usage right or a creator payout is. You end up with custom fields and copied numbers. An influencer CRM fills those fields from the campaign itself.

The CRM with pipelines and notes is part of Growth, at 199 USD a month billed yearly, and Agency, at 499 USD. Both also include sales attribution, so revenue per creator appears in the record automatically.

Yes. Growth has five seats and Agency twenty. Notes, tags and stages are shared inside the workspace, and Agency adds roles, permissions and an audit log of who changed what.

No. Notes, tags, internal ratings and results stay inside your workspace. Creators see only messages, offers, contracts and payouts that involve them.

Keep exploring

Keep every creator relationship in one place

Find matching micro creators for your product and start building your roster today.

Find My Creators
Find My Creators