TikTok micro influencers
The TikTok influencer marketing platform for micro creators
MicroInfluencer is a TikTok influencer marketing platform for brands that hire micro creators: find creators by niche and audience country, brief short videos, track views and engagement from the official TikTok API, attribute sales with codes and links, and pay creators in one place.
- Creators with 1k to 100k followers who post every week
- Video briefs with hooks, length and disclosure rules
- Views, engagement and attributed orders per video
Video views
1.92M
Attributed orders
612
Cost per sale
$6.10
| Creator | Hook | Views | Orders |
|---|---|---|---|
| @sample.tech03Desk before and after | Desk before and after | 486,200 | 171 |
| @sample.tech02Three things under $50 | Three things under $50 | 402,900 | 128 |
| @sample.tech01Day in my home office | Day in my home office | 211,400 | 96 |
| @sample.tech05Honest unboxing | Honest unboxing | 158,700 | 41 |
| @sample.tech04Cable chaos fix | Cable chaos fix | 37,100 | 9 |
Short video, real sales
On TikTok, the video matters more than the follower count
TikTok shows videos to people based on what they watch, not only on who they follow. That gives micro creators a real advantage. A creator with 8,000 followers and a strong hook can reach hundreds of thousands of viewers, while a large account with a weak video reaches far fewer than its follower count suggests.
For brands, that changes the strategy. Instead of betting the budget on one big name, you brief ten or twenty micro creators, let each one make the video in their own style, and learn quickly which hooks and faces sell. MicroInfluencer handles the parts that slow this down: finding creators whose audience is in your shipping countries, sending outreach, agreeing rates, shipping product, tracking every video and paying creators when the work is approved.
Every creator gets a code and link, so the board shows views next to orders. Read more about how influencer tracking connects videos to orders in your store.
The video brief
Brief creators without killing what makes them watchable
Hooks to try
Suggest two or three openings, then let the creator choose the one that fits their style.
Must say and must show
The product name, the code, one key benefit and the product in use within the first seconds.
Length and format
Vertical video, a target length range and whether you also want raw files for ads.
Disclosure
The paid partnership label and an ad mention, as the agreement and advertising rules require.
Usage rights
Whether the video may run in your ads, on which channels and for how long.
Deadline and revisions
Post deadline from delivery of the product and the number of revision rounds before approval.
Need videos only for ads, without a post on the creator's account? The UGC creator marketplace covers fixed prices per video, rights and revisions.
Compared
One large TikTok account or a group of micro creators
| One large account | 15 micro creators | |
|---|---|---|
| Hooks and styles tested | One | Fifteen |
| Risk if the video flops | The whole budget | One creator out of fifteen |
| Audience fit | Broad | Niche, filtered by audience country |
| Content for ads | One video | A library of videos |
| What you learn | Whether one creator worked | Which creators and hooks sell |
Run it faster
Let the Autopilot find and contact TikTok creators for you
On Growth and Agency, AI Campaign Autopilot takes your product, country, budget and number of creators, scores TikTok creators on niche fit and audience match, sends outreach and negotiates inside your rate ceiling. You approve the shortlist and the payouts.
Starter is 49 USD a month billed yearly with 1 campaign of up to 15 creators. Growth is 199 USD a month billed yearly with 5 campaigns, 2 Autopilot runs a month, store order sync and a 7 percent payout fee.
FAQ
TikTok influencer marketing questions
Find TikTok creators whose videos sell your product
Tell us what you sell and where. See matching micro creators before you sign up.
Describe your product and see matching micro creators in seconds.
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