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MicroInfluencer

UGC creators

The UGC creator marketplace for product videos

MicroInfluencer works as a UGC creator marketplace: you brief micro creators for product videos and photos at a fixed price per piece, agree usage rights in an e-sign contract, request revisions, and pay only after you approve the files.

  • Fixed price per video or photo, agreed before work starts
  • Usage rights for ads written into every agreement
  • Revisions, approval and payout in the same thread
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Creator recording a skincare video in a bright bathroom with a phone on a tripod

Why micro creators make better UGC

Ads that look like a friend's recommendation, because they are

Polished studio ads get skipped. Short, honest videos of a real person opening the box, using the product and saying what they think are what stops the scroll. That is user generated content, and brands now buy it on purpose for paid social, product pages and email.

Micro creators are good at it. They film for their own audience every day, they know how to hook a viewer in the first second, and their prices per video are realistic for a growing brand. On MicroInfluencer you brief them like a production company would, with a script outline, shot list, hooks to test, aspect ratios and the number of revisions, and you pay a fixed price per piece.

When you also want the creator to post, the same agreement covers both. Their organic post earns reach and sales tracked through a code and link, while the raw files go to your ad account. Many brands start with short vertical videos, covered in detail on the TikTok influencer marketing platform page.

Fitness creator recording a vertical video with a phone on a gimbal in a home gym
Creators film vertical product videos at home, on their own phones.

The UGC brief

A brief that tells creators exactly what to deliver

Every field becomes part of the agreement, so price, rights and revisions are settled before the first frame is filmed.

UGC brief Example
Deliverables
3 vertical videos, 20 to 35 seconds, raw and edited
Hooks to test
Money saved this month, first week with the app, honest review
Price per video
$150 fixed, paid on approval
Usage rights
Paid social and website, 12 months
Revisions
1 round per video
Organic post
Optional, plus $60 and code tracking
Deadline
10 days from acceptance
UGC brief

Creators see the brief in their campaign feed and apply with their price, links to past videos and audience data. You shortlist, accept and the contract is signed electronically in one step.

Files arrive in the content library with the agreed rights attached. If a video misses the brief, you request a revision in the same thread. When it is right, approve it and the payout goes out.

Prefer creators who post and sell as well? The creator marketplace covers campaigns built around organic posts and sales attribution.

Three ways to source UGC

Agency production, freelancers in chat, or a UGC marketplace

Ways to source UGC compared
Content agency Freelancers found in direct messages MicroInfluencer
Price Retainer plus margin Agreed per person Fixed price per piece, agreed in the brief
Usage rights In the agency contract Often unclear Written into every agreement
Revisions Included in the retainer Negotiated each time Set in the brief, tracked per file
Payment Invoice to the agency Manual transfer Payout after approval
Organic posts with sales tracking Rarely Rarely Optional, with code and link
Who chooses the creators The agency You, one by one You, from applications and search

For app and product teams

A steady supply of fresh creatives for paid social

  • Order videos in batches from several creators to test hooks and faces at the same time.
  • Keep every file, its rights and its creator in one library your team can search.
  • Rebook the creators whose videos win in ads, at the price you already agreed.
  • Ask for disclosure on organic posts, as the agreement and advertising rules require.

Ad fatigue means even a great video stops working after a few weeks. Teams that run paid social need new creatives every month, and a roster of reliable UGC creators is cheaper than a new production each time.

Starter covers one active campaign with up to 15 creators at 49 USD a month billed yearly. Growth allows 5 campaigns of up to 75 creators and lowers the payout fee to 7 percent. See plans and limits.

FAQ

UGC creator marketplace questions

A place where brands hire creators to make product videos and photos that look like real customer content, mostly for ads and product pages. On MicroInfluencer you post a UGC brief, creators apply with a price per piece, and you approve and pay inside the platform.

No. A UGC brief can ask for files only, for organic posts only, or for both. The agreement lists exactly which deliverables are expected, so a creator who delivers raw files is not asked to post later.

The agreement sets usage rights per piece: which channels, such as paid social, your website or email, and for how long. Some brands buy perpetual rights, others buy twelve months. The terms are visible next to every file in your content library.

You set the number of revision rounds in the brief, and the creator accepts it when they apply. Revision requests and new files stay in the same deal thread, and the payout is released when you approve the final version.

You agree the price per video or photo with each creator. Your subscription starts at 49 USD a month billed yearly, and a platform fee of 10, 7 or 5 percent by plan applies to creator payouts.

Keep exploring

Get product videos from creators who use your product

Tell us what you sell and where. See matching creators before you sign up.

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Find My Creators