Influencer marketplace
The influencer marketplace that pays for results
MicroInfluencer is an influencer marketplace for micro creators where brands pay for results: a fixed fee released only after the work is approved, a commission on attributed sales, or both. One platform fee applies per payout, and every creator is ranked by revenue.
- Payouts released only after you approve the content
- Commission on attributed sales, tracked per creator
- A single fee of 10, 7 or 5 percent per payout by plan
Fixed fees
$3,240
Commission
$1,875
Fee, Growth 7%
$358
| Creator | Basis | Amount | State |
|---|---|---|---|
| @sample.beauty02 | Fee plus 12% of sales | $642.00 | Approve |
| @sample.fitness01 | 15% of $4,120 sales | $618.00 | Approve |
| @sample.food01 | Fixed fee, 2 videos | $480.00 | Paid |
| @sample.home01 | Fixed fee, 1 post | $180.00 | Revision |
| @sample.skincare01 | Fee plus 10% of sales | $395.50 | Paid |
Why results
An influencer marketplace should reward the creators who sell
On most influencer marketplaces you pay up front for a post and hope. The creator is paid the same whether the post sells fifty units or none, and the brand has no way to tell the two apart until money is already gone.
MicroInfluencer changes the order of things. Fixed fees are released only after you approve the content, so you never pay for a post that missed the brief. Commission is calculated from orders attributed to the creator, so pay follows sales. And because every payout sits next to the revenue it produced, you see cost per sale for each creator before you book them again.
Creators like this model more than you might expect. A micro creator with a loyal audience often earns more on commission than on a flat rate, and the agreement spells out exactly how commission is counted. To see how orders are matched to creators, read about influencer tracking with codes and links.
Payment models
Three ways to pay a creator, and when each one fits
| Fixed fee on approval | Commission on sales | Fee plus commission | |
|---|---|---|---|
| Best for | Content you will reuse in ads | Always-on affiliate creators | Launches and product seeding |
| When the creator is paid | After you approve delivery | Per payout period | Both, on the same schedule |
| Risk for the brand | Low, content is reviewed first | Lowest, pay follows orders | Low and balanced |
| What the creator sees | Agreed amount and deliverables | Rate, code, link and orders | All of the above |
| Platform fee | 10, 7 or 5 percent by plan | 10, 7 or 5 percent by plan | 10, 7 or 5 percent by plan |
Built for micro creators
What brands get from a marketplace limited to 1k to 100k followers
- Rates small brands can afford, so a budget covers twenty creators instead of one large account.
- Niche audiences that trust the creator, from trail runners to home bakers to skincare fans.
- Verified stats from official platform APIs, with audience country, age and gender split.
- E-sign agreements with deliverables, deadlines, usage rights and disclosure duty.
- Shipping address collection, so product seeding never stalls in direct messages.
- An ROI ranking that orders creators by revenue, cost per sale and ROAS after every campaign.
Short videos drive a large share of creator sales. The TikTok influencer marketing platform page covers briefs, views and attribution for vertical video.
Starter is 49 USD a month billed yearly with a 10 percent payout fee. Growth, at 199 USD, lowers the fee to 7 percent and adds sales attribution. See every plan.
FAQ
Influencer marketplace questions
Pay micro influencers for the sales they bring
Tell us what you sell and where. See matching creators before you sign up.
Describe your product and see matching micro creators in seconds.
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