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MicroInfluencer

Instagram micro influencers

The Instagram influencer platform for micro creators

MicroInfluencer is an Instagram influencer platform for brands that hire micro creators: search by niche, city and audience country, see engagement and audience data from the official Instagram API, track Reels, Stories and feed posts, and attribute sales with a code and link per creator.

  • Creators with 1k to 100k followers, filtered by audience
  • Reels, Stories and feed posts tracked in one campaign
  • Sales attributed through codes and link in bio
Find My Creators See pricing
Food creator photographing a plated dish from above in a home kitchen

Search

Instagram creators filtered by who follows them

Follower count says little. Audience country, age and engagement say whether a creator can sell your product.

Creator search Example
1k to 100k
Creator Followers Engagement Fit
@sample.food01 38,400 5.8% 94
@sample.food04 12,900 8.1% 91
@sample.food02 71,200 3.9% 86
@sample.food06 6,300 10.4% 84
@sample.food09 24,700 6.6% 71
Creator search

The same filters work across platforms. Read more about the search for micro influencers by niche, city, engagement and audience split.

Why micro on Instagram

Smaller Instagram accounts with audiences that act

Instagram is where people save recipes, outfits, routines and places to visit. A creator with 15,000 followers who posts a Reel about your product reaches people who chose to follow them for exactly that topic. Comments turn into questions about where to buy, and Story link stickers send viewers straight to your store.

Large accounts reach more people, but the audience is broader, the rate is higher and the share of followers in your shipping countries is often smaller. Ten micro creators in one niche usually cost less than one large account and give you ten chances to find the voice that sells.

MicroInfluencer was built for that approach. You search, contact, ship and pay many small creators at once, and the campaign board shows which Reels and Stories led to orders. Product seeding is often the first step, and influencer gifting covers address collection and delivery tracking.

Adult creator filming a skincare product review with a phone on a tripod in a bright kitchen
Instagram creators film Reels and Stories around products they use at home.

Formats

What each Instagram format is good for in a campaign

Instagram formats in a micro influencer campaign
Format Best use How sales are tracked Stats on MicroInfluencer
Reels Discovery and product demos Code in caption, link in bio Plays, likes, comments, saves
Stories Direct response and launches Link sticker and code Reach and link taps for connected accounts
Feed posts and carousels Saved guides and comparisons Code in caption Likes, comments, saves
Collab posts Shared reach with your brand account Code and link Same as Reels or feed
Content for your ads Paid social with creator faces Ad account, not organic Usage rights in the agreement

Campaign flow

An Instagram campaign from shortlist to sales

  1. 01

    Shortlist

    Filter by niche, city, audience country and engagement, or let Campaign Autopilot score creators on Growth and Agency.

  2. 02

    Reach out

    Send personalised email sequences with a one-click unsubscribe. Replies and offers land in one inbox.

  3. 03

    Agree and ship

    Sign the agreement, collect the address and ship. The post deadline starts on delivery.

  4. 04

    Post and disclose

    The creator publishes with the agreed paid partnership disclosure and the post link syncs to the campaign.

  5. 05

    Measure and pay

    Orders through the code and link are attributed, content is approved and the payout goes out.

Running creators on both Instagram and short video? Compare with the TikTok influencer marketing platform page, since many creators post the same video to both.

Starter is 49 USD a month billed yearly and includes search, outreach, gifting, codes and links. Growth adds store order sync and the ROI ranking. See pricing.

FAQ

Instagram influencer platform questions

From the official Instagram API. Creators who join connect their professional account through the official login, which shares follower count, engagement, reach and audience country, age and gender split. Public business and creator account stats come through the same official API. We do not scrape Instagram.

Yes for creators who connect their account, because Story stats are only available to the account owner through the official login. Reels and feed posts are tracked from the post link for every creator. All of them land on the campaign board next to the creator.

Each creator gets a unique discount code and a tracked link for their bio or Story link sticker. Orders from your connected Shopify or WooCommerce store that use either are attributed to that creator and counted once.

On MicroInfluencer it is 1k to 100k followers. Within that range you can filter further, for example 1k to 10k for tight local audiences or 30k to 100k for broader reach in a niche.

Yes. Filter by city and by audience country, so you find creators who live in the city and whose followers are mostly local. This works well for restaurants, gyms, salons and shops.

Keep exploring

Find Instagram micro influencers whose followers buy

Describe your product, choose a country and niche, and see matching creators before you sign up.

Find My Creators
Find My Creators