Influencer search tool
The influencer search tool that filters by audience
An influencer search tool filters creators by who follows them, not only by what they post. MicroInfluencer searches micro creators by niche, country, city, platform, follower band and engagement, and by audience country, age and gender, so every result can reach your buyers.
- Audience filters on country, age and gender
- Follower bands from 1k to 100k and engagement ranges
- Saved searches that refresh as new creators join
The search screen
Filters on the left and ranked creators on the right
Niche
Fitness, Healthy food
Platform
Instagram, TikTok
Followers
10k to 80k
Engagement
3 percent and above
Audience country
United States, at least 60 percent
Audience gender
Women, at least 55 percent
Audience age
25 to 34
| Creator | Followers | US audience | Women | Fit |
|---|---|---|---|---|
| @sample.fitness09 | 42,300 | 78% | 81% | 94 |
| @sample.food05 | 18,900 | 71% | 74% | 91 |
| @sample.fitness05 | 63,100 | 66% | 69% | 88 |
| @sample.parenting01 | 27,450 | 83% | 92% | 86 |
| @sample.fitness06 | 11,200 | 62% | 88% | 84 |
| @sample.fitness07 | 35,800 | 69% | 77% | 82 |
A search tool that only knows topics and follower counts sends you to creators who talk about the right things to the wrong people. The filters that change results most are the audience ones: where followers live, how old they are and which gender dominates. Those come from official platform data on every profile.
Results are ranked by a fit score that weighs niche, audience match and engagement against creators of the same size. You can sort by any column instead, but the fit score is usually the quickest way to a shortlist you would actually book.
Filter reference
Every filter and when it earns its place
| Filter | What it checks | Use it when |
|---|---|---|
| Product keywords | Words in bios, captions and video titles mapped to related niches | Your product does not fit a single category |
| Niche | The main topics the creator posts about | You want a clean category such as beauty or pets |
| Creator city | Where the creator is based | You run a local shop, venue or service |
| Follower band | Followers between 1k and 100k, in any range you set | You want to compare small and large micro creators |
| Engagement rate | Interactions relative to followers | You want active audiences and fewer inflated accounts |
| Average views | Typical views per video | You buy TikTok, Reels or YouTube content |
| Audience country | Share of followers in chosen countries | Always, if you ship to specific markets |
| Audience age and gender | Age and gender split of followers | Your buyer profile is narrow |
Search recipes
Three filter combinations brands use most
A skincare brand selling in two countries
Niche beauty and skincare, platforms Instagram and TikTok, followers 5k to 50k, audience country United Kingdom and Ireland at 60 percent combined, audience gender women at 65 percent. Engagement above 2.5 percent removes most accounts that grew by giveaways.
A coffee shop with one location
Creator city set to the shop city, follower band 1k to 20k, niches food, lifestyle and local guides, audience country at 80 percent domestic. Small local creators bring footfall more reliably than larger regional accounts.
A gadget launch on video
Platforms TikTok and YouTube, average views above 8k, product keywords for the gadget category, audience age 18 to 34. Views matter more than followers here, so the follower band can stay wide.
Beyond filters
When to stop filtering and start from your best creators
Filters are perfect for a first campaign, when you have no data of your own. After a campaign or two you know which creators sold, and that knowledge beats any filter you could write by hand. The next search should start from those people.
That is what lookalike search does. Pick a creator who performed well and the platform finds others with a similar niche mix, audience profile and size. Read more on the influencer discovery platform page.
Searching is unlimited on every paid plan. What counts toward your allowance is unlocking a full profile with contact details, and an unlock stays used even if you remove the creator later. That keeps browsing free of worry while protecting creators from mass contact.
Starter is 49 USD a month billed yearly with 300 unlocks, Growth is 199 USD with 2,000, and Agency is 499 USD with 8,000. Compare everything on the pricing page.
FAQ
Influencer search tool questions
Run a search with your product and country
See which micro creators match before you create an account.
Describe your product and see matching micro creators in seconds.
Find My Creators