Shopify influencer marketing
Shopify influencer marketing with sales per creator
Shopify influencer marketing works when every order can be traced to the creator who drove it. MicroInfluencer gives each micro creator a unique discount code and link, syncs your Shopify orders, and ranks creators by revenue, cost per sale and ROAS.
- One code and one tracked link per creator
- Shopify and WooCommerce orders matched automatically
- Rebook the creators who sell, drop the ones who do not
Attributed orders
486
Revenue
$29,870
ROAS
7.2x
| Order | Source | Creator | Total |
|---|---|---|---|
| #10482 | Code MARA15 | @sample.fitness01 | $64.00 |
| #10481 | Link | @sample.beauty02 | $118.50 |
| #10479 | Code DEVCOOKS | @sample.food01 | $42.90 |
| #10476 | Code MARA15 | @sample.fitness01 | $89.00 |
| #10474 | Link | @sample.outdoors01 | $156.00 |
The problem with likes
Your store measures orders, so your creators should too
Most Shopify brands judge a creator campaign by screenshots of views and comments. Then the month closes, revenue looks flat, and nobody can say which of the thirty creators moved product and which ones simply posted.
MicroInfluencer starts from the store. Every creator gets their own code and tracked link before the first post goes live. When orders come in, they are matched to the creator automatically, so you see sales per creator next to what you paid them, in the same table.
That changes how you spend. Instead of booking the biggest account you can afford, you book several micro creators with 1k to 100k followers, measure them, and put next month's budget behind the ones who sold. If you are still building the list, start with how to find micro influencers who match your buyers.
Setup
From connected store to ranked creators in five steps
-
01
Connect the store
Link your Shopify or WooCommerce store. Orders sync by webhook and are reconciled every hour, so nothing is missed.
-
02
Pick creators
Search by niche, audience country and engagement, or let the Autopilot build a shortlist inside your budget.
-
03
Issue codes and links
Each creator gets a unique discount code and a tracked link. You set the discount and any commission.
-
04
Ship the product
Creators enter their address once. You see what shipped and what arrived before you expect a post.
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05
Read the ranking
Revenue, orders, cost per sale and ROAS per creator update as orders arrive. Pay approved work from the platform.
Attribution
Codes and links together catch more of the sales creators drive
A code alone misses shoppers who click and forget the code. A link alone misses shoppers who watch on one device and buy on another. Using both closes most of the gap.
| Discount code | Tracked link | Both, as MicroInfluencer sets up | |
|---|---|---|---|
| Shopper buys later on another device | Counted if the code is used | Often lost | Counted through the code |
| Shopper clicks but skips the code field | Lost | Counted | Counted through the link |
| Code shared on coupon sites | Leaks to unrelated orders | Not affected | Flagged when code orders spike without clicks |
| Works for podcasts and stories without links | Yes | No | Yes |
| Revenue counted once per order | Yes | Yes | Yes, code wins over link |
Post views, saves and comments still matter for creative decisions, and they sync alongside orders. See the full picture of influencer tracking for posts, clicks and sales.
Built for stores
What a Shopify brand gets beyond the order sync
- Product gifting with address collection, so you never ask a creator for their address in a direct message again.
- Commission on attributed sales for affiliate creators, paid out with their fixed fee or on its own.
- Content library with every post and video, ready to reuse in ads and on product pages when usage rights are agreed.
- Cost per sale per creator, so a creator who costs 300 USD and sells 90 orders beats one who costs 80 USD and sells 4.
- Payouts from the platform with a fee of 10, 7 or 5 percent by plan, charged only on payouts you send.
- Lookalike search from your best sellers, so the next campaign starts from proven profiles.
Gifting is where most store campaigns leak time. Read how influencer gifting works with shipment status and post deadlines tied to delivery.
Starter costs 49 USD a month billed yearly and covers codes, links, gifting and payouts for one campaign. Growth, at 199 USD a month billed yearly, adds Shopify and WooCommerce order sync, the ROI ranking and the Autopilot.
FAQ
Shopify influencer marketing questions
Turn creator posts into tracked Shopify orders
Tell us what your store sells and where it ships. See matching micro creators before you sign up.
Describe your product and see matching micro creators in seconds.
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