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MicroInfluencer

Find micro influencers

Find micro influencers who actually sell your product

To find micro influencers who sell, search creators with 1k to 100k followers by niche, country and audience, check real engagement and audience location, then contact the best matches. MicroInfluencer does all of it in one place, from the first search to the first order.

  • Only creators with 1k to 100k followers on Instagram, TikTok and YouTube
  • Audience country, age and gender on every profile
  • Search, contact and hire without leaving the platform
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Fitness creator filming a protein shake clip on a phone in a gym

Start with the buyer

Look for the audience first and the creator second

The fastest way to waste a budget is to pick creators by how their feed looks. A beautiful account with an audience in the wrong country sells nothing. Before you think about style, decide who buys your product, where they live and which platform they scroll.

Then search for creators whose followers match that buyer. MicroInfluencer shows the top audience country, age split and gender split on every profile, so you filter out the mismatches before you write a single message.

If you want to understand each filter in detail, read how our influencer search tool narrows a list from thousands of creators to a few dozen.

Search results Example
Micro creators matching the search, audience mostly in the United States
Creator Platform Followers Engagement Est. rate
@sample.fitness01 Instagram 18,400 5.8% $180 to $260
@sample.food21 TikTok 31,200 7.1% $220 to $340
@sample.fitness22 Instagram 9,600 6.4% $90 to $140
@sample.food23 YouTube 22,800 4.2% $300 to $450
Search results

Five steps

How to find micro influencers in an afternoon

  1. 01

    Describe the product

    Type what you sell in plain words. The search maps it to niches and related interests, so protein powder also finds fitness, meal prep and plant based food creators.

  2. 02

    Set country and band

    Pick the countries you ship to and a follower band. Start narrow, for example 5k to 50k, and widen only if the list is short.

  3. 03

    Filter by audience

    Require that at least half of the audience lives in your market. This one filter removes most of the creators who would never convert.

  4. 04

    Check the last ten posts

    Open a profile and look at what they recommend, how often they post sponsored content and whether comments are real conversations.

  5. 05

    Shortlist and contact

    Add the best matches to a campaign and send outreach from the same screen. Replies come back to one shared inbox.

Follower bands

Which size of micro influencer fits your goal

Inside the 1k to 100k range, smaller and larger creators do different jobs. Mixing bands in one campaign is often the best way to learn quickly.

Follower bands compared
1k to 10k 10k to 50k 50k to 100k
Typical strength Trust and replies Balance of reach and trust Reach inside a niche
Usual deal Product plus commission Product plus small fee Fee plus usage rights
Best for Local shops, new products Most DTC launches Scaling a proven offer
Creators per campaign 20 to 40 10 to 20 5 to 10
Main risk Small total reach Rate creep Lower engagement

Red flags

Signs a creator will not sell for you

  • Engagement far above or far below the norm for the follower band
  • Most of the audience lives in countries you do not ship to
  • Every second post is an ad for a different brand
  • Comments are emojis and generic praise with no questions
  • Follower count jumped by thousands in a single week
  • No content in your category in the last three months

Each profile on MicroInfluencer shows engagement, audience country and recent sponsored posts side by side, so these checks take seconds instead of an evening of scrolling.

When you already have a few creators who sold well, you do not need to search from scratch. Our influencer discovery platform scores new creators on fit and finds lookalikes of your best performers.

Once the shortlist is ready, the work moves to messages. Read how the influencer outreach tool handles sequences, replies and opt-outs for you.

After the search

Finding creators is step one of six

The same workspace carries every creator from shortlist to payout, so nothing gets copied into spreadsheets along the way.

Unlocked profiles a month

300

Starter, 2,000 on Growth

Creators per campaign

15

Starter, 75 on Growth

Contacts a month

150

Starter, 800 on Growth

Starter, billed yearly

$49

per month, 99 USD monthly

FAQ

Questions about finding micro influencers

We use 1k to 100k followers. Below 10k many people say nano, and the platform lets you pick the band you want, so you can search 1k to 10k for tight local communities or 30k to 100k for wider reach.

Plan to contact three to five times the number you want to book. If you want 15 creators posting, shortlist 50 to 70. Reply rates for small creators are good, but not everyone fits your timing or budget.

Look at engagement rate against the follower band, comment quality and where the audience lives. Every profile shows these from official platform data, and creators who connect their accounts show live stats.

It depends on platform, niche and format. Each profile shows an estimated rate band, and many small creators accept product plus a modest fee or a commission on sales through their code.

Yes. The search on the home page shows the first six matching creators for your product and country. A plan unlocks the full list, contact details and the rest of the campaign tools.

Keep exploring

Find the micro influencers who sell your product

Describe what you sell, choose a country and see matching creators in seconds.

Find My Creators
Find My Creators