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MicroInfluencer

Influencer discovery platform

An influencer discovery platform that ranks by fit

An influencer discovery platform suggests creators you did not know to look for. MicroInfluencer scores every micro creator on niche fit, audience match and engagement quality for your product, then surfaces lookalikes of the creators who already sold for you.

  • A fit score for every creator, explained factor by factor
  • Lookalikes of your best selling creators
  • New matches flagged as creators join the platform
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Fit score Example

Overall fit

92

Lookalike of @sample.food07
  • Niche fit 96
  • Audience in United States 88
  • Buyer age and gender 84
  • Engagement for band 91
  • Rate inside budget 100
Fit score

The problem with filters

You can only filter for what you already expect

When you set filters, you encode your own assumptions. An olive oil brand filters for food creators and misses the fitness coach whose audience cooks every evening, or the home decor account whose followers buy kitchen gifts. Some of the best performing creators in any program come from a category nobody put in the brief.

Discovery fixes that by scoring creators on fit instead of matching them on labels. The platform reads niche signals, audience data and engagement for every creator in the index and ranks them for your product and market. The creators at the top are the ones most likely to reach buyers, whatever category they sit in.

Filters still have a place when you need hard limits, such as a city or a follower band. The influencer search tool page covers every filter in detail.

Two marketers comparing creator shortlists on paper and a laptop at an office desk
Two shortlists for the same product rarely overlap as much as teams expect.

How the score is built

Five factors and every one is visible

A score you cannot inspect is hard to trust. Every profile shows the five factors behind its number, so your team can disagree with the ranking for a good reason.

  1. 01

    Niche fit

    How closely the topics in recent posts relate to your product description and its neighbouring interests.

  2. 02

    Audience location

    The share of followers in the countries you sell to, from official platform statistics.

  3. 03

    Buyer match

    Audience age and gender split compared with the buyer you describe in the campaign.

  4. 04

    Engagement quality

    Engagement relative to creators of the same size, with unusual spikes treated as a warning.

  5. 05

    Budget fit

    Whether the estimated rate band for your format fits the per creator budget you set.

Lookalikes

Your best seller is the best search query you have

Food creator photographing a plated dish from above in a home kitchen
A creator whose followers cook at home sells kitchen products across niches.

After one campaign you hold something no filter can give you: a list of creators who actually moved product. Their niche mix, audience profile and size form a pattern, and that pattern is a far better starting point than any category tree.

Choose a creator from your results and ask for lookalikes. The platform returns creators with a similar profile, ranked by fit for the same product. You can widen the search to other countries to test a new market with creators who resemble the ones that worked at home.

Lookalikes get better when the platform knows who sold. On Growth and Agency, store orders from Shopify and WooCommerce are attributed to each creator, and the ranking uses revenue rather than likes. Read how influencer tracking connects codes and links to orders.

Search and discovery side by side

Which approach to use at each stage of a program

Search compared with discovery
Filter search Fit ranked discovery Lookalikes of your sellers
Best moment First campaign, hard limits Any campaign After the first sales
Input Filters you choose Product, market, buyer, budget One or more proven creators
Finds creators outside your category Rarely Often Often
Uses your own results No Partly Yes
Typical output Long list to review Ranked shortlist Ranked shortlist close to proven profiles

Hands off discovery

Let the Autopilot turn discovery into booked creators

Discovery tells you who to approach. The AI Campaign Autopilot goes on to contact them, negotiate within your budget guardrails, ship the product, track posts and sales, pay approved work and recommend who to book next. You set the product, country, budget and number of creators, and you approve the key steps.

The fit score and lookalikes work on every brand plan. The Autopilot comes with Growth, two campaigns a month at 199 USD a month billed yearly, and Agency, eight campaigns a month at 499 USD. Details and limits for each plan are on the pricing page.

FAQ

Influencer discovery questions

Search returns creators that match filters you write. Discovery ranks creators by how well they fit your product and suggests ones you would not have filtered for, including lookalikes of creators who already performed for you.

Niche fit against your product, the share of the audience in your markets, audience age and gender against your buyer, engagement quality for the follower band, and whether the rate band fits your budget. Each factor is shown separately on the profile.

Pick a creator who sold well. The platform finds creators with a similar niche mix, audience profile and size, and ranks them by fit. On Growth and Agency, sales data from your store makes these suggestions sharper over time.

The fit score is rule based and works on every paid plan. The AI Campaign Autopilot on Growth and Agency goes further and builds, contacts and negotiates a shortlist for you inside your budget.

No. Fit depends on your product, markets, buyer and budget, so two brands in the same niche get different rankings. Your own campaign results also feed your lookalikes, and those stay private to your workspace.

Keep exploring

Discover creators who fit your product

Enter your product and country. The first ranked matches appear before you sign up.

Find My Creators
Find My Creators